Enstad Nan
Enstad Nan - Cigarettes Inc. An Intimate History Of Corporate Imperialism - Paperback
Enstad Nan - Cigarettes Inc. An Intimate History Of Corporate Imperialism - Paperback
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Binding: Paperback
Description: Traditional narratives of capitalist change often rely on the myth of the willful entrepreneur from the global North who transforms the economy and delivers modernity for good or ill to the rest of the world. With Cigarettes Inc. Nan Enstad upends this story revealing the myriad cross - cultural encounters that produced corporate life before World War II. In this startling account of innovation and expansion Enstad uncovers a corporate network rooted in Jim Crow segregation that stretched between the United States and China and beyond. Cigarettes Inc. teems with a global cast from Egyptian American and Chinese entrepreneurs to a multiracial set of farmers merchants factory workers marketers and even baseball players jazz musicians and sex workers. Through their stories Cigarettes Inc. accounts for the cigarette's spectacular rise in popularity and in the process offers nothing less than a sweeping reinterpretation of corporate power itself.
Title: Cigarettes Inc. An Intimate History Of Corporate Imperialism
Author(s): Enstad Nan
Publisher: The University Of Chicago Press
Barcode: 9780226533315
Pages: 336 Pages
Publication Date: 12/10/2018
Category: History Of Engineering & Technology
Description: Traditional narratives of capitalist change often rely on the myth of the willful entrepreneur from the global North who transforms the economy and delivers modernity for good or ill to the rest of the world. With Cigarettes Inc. Nan Enstad upends this story revealing the myriad cross - cultural encounters that produced corporate life before World War II. In this startling account of innovation and expansion Enstad uncovers a corporate network rooted in Jim Crow segregation that stretched between the United States and China and beyond. Cigarettes Inc. teems with a global cast from Egyptian American and Chinese entrepreneurs to a multiracial set of farmers merchants factory workers marketers and even baseball players jazz musicians and sex workers. Through their stories Cigarettes Inc. accounts for the cigarette's spectacular rise in popularity and in the process offers nothing less than a sweeping reinterpretation of corporate power itself.
Title: Cigarettes Inc. An Intimate History Of Corporate Imperialism
Author(s): Enstad Nan
Publisher: The University Of Chicago Press
Barcode: 9780226533315
Pages: 336 Pages
Publication Date: 12/10/2018
Category: History Of Engineering & Technology
