Calkins T.
Calkins T. - Defending Your Brand How Smart Companies Use Defensive Strategy To Deal With Competitive Attacks - Hardcover
Calkins T. - Defending Your Brand How Smart Companies Use Defensive Strategy To Deal With Competitive Attacks - Hardcover
Books
Regular price
$55.03 USD
Regular price
Sale price
$55.03 USD
Unit price
per
Shipping calculated at checkout.
Couldn't load pickup availability
Binding: Hardcover
Description: Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.
Title: Defending Your Brand How Smart Companies Use Defensive Strategy To Deal With Competitive Attacks
Author(s): Calkins T.
Publisher: Palgrave Macmillan
Barcode: 9780230340343
Pages: 294 Pages, Ix, 294 P.
Publication Date: 10/11/2012
Category: Sales & Marketing
Description: Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.
Title: Defending Your Brand How Smart Companies Use Defensive Strategy To Deal With Competitive Attacks
Author(s): Calkins T.
Publisher: Palgrave Macmillan
Barcode: 9780230340343
Pages: 294 Pages, Ix, 294 P.
Publication Date: 10/11/2012
Category: Sales & Marketing
