Walker K.
Walker K. - Marketing To The Ageing Consumer The Secrets To Building An Age - Friendly Business - Hardcover
Walker K. - Marketing To The Ageing Consumer The Secrets To Building An Age - Friendly Business - Hardcover
Books
Regular price
$74.13 USD
Regular price
Sale price
$74.13 USD
Unit price
per
Shipping calculated at checkout.
Couldn't load pickup availability
Binding: Hardcover
Description: Understand the impact of a global ageing population on how products are bought and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies with tools for improving their age - friendly marketing campaigns.
Title: Marketing To The Ageing Consumer The Secrets To Building An Age - Friendly Business
Author(s): Walker K.
Publisher: Palgrave Macmillan
Barcode: 9780230378193
Pages: 251 Pages, Xii, 251 P.
Publication Date: 1/12/2013
Category: Customer Services
Description: Understand the impact of a global ageing population on how products are bought and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies with tools for improving their age - friendly marketing campaigns.
Title: Marketing To The Ageing Consumer The Secrets To Building An Age - Friendly Business
Author(s): Walker K.
Publisher: Palgrave Macmillan
Barcode: 9780230378193
Pages: 251 Pages, Xii, 251 P.
Publication Date: 1/12/2013
Category: Customer Services
