Bennett Kevin
Bennett Kevin - Solving Problems With Design Thinking Ten Stories Of What Works - Hardcover
Bennett Kevin - Solving Problems With Design Thinking Ten Stories Of What Works - Hardcover
Books
Regular price
$23.43 USD
Regular price
Sale price
$23.43 USD
Unit price
per
Shipping calculated at checkout.
Couldn't load pickup availability
Binding: Hardcover
Description: Design - oriented firms such as Apple and IDEO have demonstrated how design thinking can affect business results. However most managers lack a sense of how to use this new approach for issues other than product development and sales growth. Solving Problems with Design Thinking details ten real - world examples of managers who successfully applied design methods at 3 M Toyota IBM Intuit and SAP; entrepreneurial start - ups such as Me You Health; and government and social sector organizations including the City of Dublin and Denmark's The Good Kitchen. Using design skills such as ethnography visualization storytelling and experimentation these managers produced innovative solutions to such problems as implementing strategy supporting a sales force redesigning internal processes feeding the elderly and engaging citizens. They elaborate on the challenges they faced and the processes and tools they used providing a clear path to implementation based on the principles and practices laid out in Jeanne Liedtka and Tim Ogilvie's Designing for Growth: A Design Thinking Tool Kit for Managers.
Title: Solving Problems With Design Thinking Ten Stories Of What Works
Author(s): Bennett Kevin
Publisher: Columbia University Press
Barcode: 9780231163569
Pages: 232 Pages
Publication Date: 9/3/2013
Category: Employee-Ownership & Co-Operatives
Description: Design - oriented firms such as Apple and IDEO have demonstrated how design thinking can affect business results. However most managers lack a sense of how to use this new approach for issues other than product development and sales growth. Solving Problems with Design Thinking details ten real - world examples of managers who successfully applied design methods at 3 M Toyota IBM Intuit and SAP; entrepreneurial start - ups such as Me You Health; and government and social sector organizations including the City of Dublin and Denmark's The Good Kitchen. Using design skills such as ethnography visualization storytelling and experimentation these managers produced innovative solutions to such problems as implementing strategy supporting a sales force redesigning internal processes feeding the elderly and engaging citizens. They elaborate on the challenges they faced and the processes and tools they used providing a clear path to implementation based on the principles and practices laid out in Jeanne Liedtka and Tim Ogilvie's Designing for Growth: A Design Thinking Tool Kit for Managers.
Title: Solving Problems With Design Thinking Ten Stories Of What Works
Author(s): Bennett Kevin
Publisher: Columbia University Press
Barcode: 9780231163569
Pages: 232 Pages
Publication Date: 9/3/2013
Category: Employee-Ownership & Co-Operatives
