Kennedy Mark
Kennedy Mark - Shapeholders Business Success In The Age Of Activism - Hardcover
Kennedy Mark - Shapeholders Business Success In The Age Of Activism - Hardcover
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Binding: Hardcover
Description: Many companies fail to anticipate activism and they flounder on first contact. Mark R. Kennedy examines the different languages that shapeholders and companies speak and their contrasting metrics for what constitutes acceptable business practice. Executives he argues must be visionaries who find collaborations to diffuse tensions.
Title: Shapeholders Business Success In The Age Of Activism
Author(s): Kennedy Mark
Publisher: Columbia University Press
Barcode: 9780231180566
Pages: 304 Pages
Publication Date: 5/9/2017
Category: Public Relations
Description: Many companies fail to anticipate activism and they flounder on first contact. Mark R. Kennedy examines the different languages that shapeholders and companies speak and their contrasting metrics for what constitutes acceptable business practice. Executives he argues must be visionaries who find collaborations to diffuse tensions.
Title: Shapeholders Business Success In The Age Of Activism
Author(s): Kennedy Mark
Publisher: Columbia University Press
Barcode: 9780231180566
Pages: 304 Pages
Publication Date: 5/9/2017
Category: Public Relations
