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Smith Dr. Gerald

Smith Dr. Gerald - Getting Price Right The Behavioral Economics Of Profitable Pricing - Hardcover

Smith Dr. Gerald - Getting Price Right The Behavioral Economics Of Profitable Pricing - Hardcover

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Binding: Hardcover
Description: Combining perceptive insights from behavioral economics with leading - edge ideas on price management this book offers a new approach to pricing. Gerald Smith demonstrates why understanding reframing and refining everyday pricing processes one's pricing orientation results in a better long - term pricing strategy.
Title: Getting Price Right The Behavioral Economics Of Profitable Pricing
Author(s): Smith Dr. Gerald
Publisher: Columbia University Press
Barcode: 9780231190701
Pages: 352 Pages, 145 Figures And Tables
Publication Date: 10/12/2021
Category: Behavioural Economics
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