Van Dreunen Joost
Van Dreunen Joost - One Up Creativity Competition And The Global Business Of Video Games - Hardcover
Van Dreunen Joost - One Up Creativity Competition And The Global Business Of Video Games - Hardcover
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Binding: Hardcover
Description: One Up offers a pioneering empirical analysis of strategy in the video games industry to explain how it has gone from the fringe to the mainstream. Drawing on years of practical and academic experience in the interactive entertainment field Joost van Dreunen analyzes how business model innovation has made the video game industry what it is today.
Title: One Up Creativity Competition And The Global Business Of Video Games
Author(s): Van Dreunen Joost
Publisher: Columbia University Press
Barcode: 9780231197526
Pages: 296 Pages, 39 Figures, 23 Tables
Publication Date: 10/6/2020
Category: Media, Information & Communication Industries
Description: One Up offers a pioneering empirical analysis of strategy in the video games industry to explain how it has gone from the fringe to the mainstream. Drawing on years of practical and academic experience in the interactive entertainment field Joost van Dreunen analyzes how business model innovation has made the video game industry what it is today.
Title: One Up Creativity Competition And The Global Business Of Video Games
Author(s): Van Dreunen Joost
Publisher: Columbia University Press
Barcode: 9780231197526
Pages: 296 Pages, 39 Figures, 23 Tables
Publication Date: 10/6/2020
Category: Media, Information & Communication Industries
