Moon Youngme - Different Escaping The Competitive Herd - Paperback

Binding: Paperback
Description: What if working like crazy to beat the competition did exactly the opposite making you mediocre and more like the competition? In today's world of overabundant consumer choices and superfluous apps upgrades add - ons and features brands have become nearly identical as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options. Youngme Moon identifies the outliers the mavericks the iconoclasts the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even hostile almost daring you to buy what they are selling. Using her original research on companies such as IKE a and Google Moon will inspire you to be counterintuitive and meaningfully different to rethink your business strategy to stop conforming and start deviating to stop emulating and start innovating. Because to stand out you must become the exception not the rule.
Title: Different Escaping The Competitive Herd
Author(s): Moon Youngme
Publisher: Random House Usa Inc
Barcode: 9780307460868
Pages: 288 Pages
Publication Date: 9/6/2011
Category: Sales & Marketing