Lamb Charles (Texas Christian University)
Lamb Charles (Texas Christian University) - Mktg - Paperback
Lamb Charles (Texas Christian University) - Mktg - Paperback
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Binding: Paperback
Description: Lamb/ Hair/ Mc Daniel's MKTG 14th Edition demonstrates the practical application of marketing principles in real - world scenarios. Relevant and timely examples help students better understand and apply marketing principles. A user - friendly design makes it easy to navigate and comprehend key concepts. By connecting theory to real - life situations Lamb/ Hair/ Mc Daniel's MKTG 14th Edition bridges the gap between classroom learning and the modern marketing industry - - helping students recognize the practicality of marketing and develop essential skills for success.
Title: Mktg
Author(s): Lamb Charles (Texas Christian University)
Publisher: Cengage Learning Inc
Barcode: 9780357929216
Pages: 496 Pages
Publication Date: 1/24/2024
Category: Sales & Marketing
Description: Lamb/ Hair/ Mc Daniel's MKTG 14th Edition demonstrates the practical application of marketing principles in real - world scenarios. Relevant and timely examples help students better understand and apply marketing principles. A user - friendly design makes it easy to navigate and comprehend key concepts. By connecting theory to real - life situations Lamb/ Hair/ Mc Daniel's MKTG 14th Edition bridges the gap between classroom learning and the modern marketing industry - - helping students recognize the practicality of marketing and develop essential skills for success.
Title: Mktg
Author(s): Lamb Charles (Texas Christian University)
Publisher: Cengage Learning Inc
Barcode: 9780357929216
Pages: 496 Pages
Publication Date: 1/24/2024
Category: Sales & Marketing
