Ieva Marco
Ieva Marco - Loyalty Management From Loyalty Programs To Omnichannel Customer Experiences - Paperback
Ieva Marco - Loyalty Management From Loyalty Programs To Omnichannel Customer Experiences - Paperback
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Binding: Paperback
Description: In this insightful new text Cristina Ziliani and Marco Ieva trace the evolution of thinking and practice in loyalty management. From trading stamps to Amazon Prime and Alibaba 88 Membership they present a fresh take on the tools strategies and skills that underpin its key significance in marketing today.
Title: Loyalty Management From Loyalty Programs To Omnichannel Customer Experiences
Author(s): Ieva Marco
Publisher: Taylor & Francis Ltd
Barcode: 9780367210724
Pages: 236 Pages, 11 Tables, Black And White; 27 Line Drawings, Black And White; 27 Illustrations, Black An
Publication Date: 10/7/2019
Category: Retail Sector
Description: In this insightful new text Cristina Ziliani and Marco Ieva trace the evolution of thinking and practice in loyalty management. From trading stamps to Amazon Prime and Alibaba 88 Membership they present a fresh take on the tools strategies and skills that underpin its key significance in marketing today.
Title: Loyalty Management From Loyalty Programs To Omnichannel Customer Experiences
Author(s): Ieva Marco
Publisher: Taylor & Francis Ltd
Barcode: 9780367210724
Pages: 236 Pages, 11 Tables, Black And White; 27 Line Drawings, Black And White; 27 Illustrations, Black An
Publication Date: 10/7/2019
Category: Retail Sector
