Stroebe Wolfgang (Utrecht University The Netherlands) - The Psychology Of Advertising - Paperback

Binding: Paperback
Description: The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts emotions and actions of consumers. It links psychological theories and empirical research findings to real - life industry examples showing how scientific research can inform marketing practice. Advertising is a ubiquitous and powerful force seducing us into buying wanted and sometimes unwanted products and services donating to charitable causes voting for political candidates and changing our health - related lifestyles for better or worse. This revised and fully updated third edition of The Psychology of Advertising offers a comprehensive and state - of - the art overview of psychological theorizing and research on the impact of online and offline advertising and discusses how the traces consumers leave on the Internet (their digital footprint) guides marketers in micro - targeting their advertisements. The new edition also includes new coverage of big data privacy personalization and materialism and engages with the issue of the replication crisis in psychology and what that means in relation to studies in the book. Including a glossary of key concepts updated examples and illustrations this is a unique and invaluable resource for advanced undergraduate and graduate students and instructors. Suitable for psychology advertising marketing and media courses. It is also a valuable guide for professionals working in advertising public health public services and political communication.
Title: The Psychology Of Advertising
Author(s): Stroebe Wolfgang (Utrecht University The Netherlands)
Publisher: Taylor & Francis Ltd
Barcode: 9780367346393
Pages: 466 Pages, 39 Line Drawings, Black And White; 13 Halftones, Black And White; 52 Illustrations, Black
Publication Date: 10/8/2020
Category: Advertising Industry