Green Fiona
Green Fiona - Winning With Data In The Business Of Sports Crm And Analytics - Hardcover
Green Fiona - Winning With Data In The Business Of Sports Crm And Analytics - Hardcover
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Binding: Hardcover
Description: New technologies mean that sports clubs and governing bodies are generating more data than ever to help manage their relationship with fans their performance and their income streams. This new edition of Winning with Data in the Business of Sports explains how to acquire store maintain and use data in the most effective ways. The key developments are three - fold: new technology new understanding of how to apply that technology and the new laws informing and controlling the data that can be generated from the technology. Important developments that have occurred since the publication of the first edition include the General Data Protection Regulations (GDPR) and the Covid - 19 pandemic. With a focus on these unique challenges coupled with the opportunities the use of data creates this book is essential reading for professionals within the sports industry. This second edition includes: - An introduction to new technologies the data they generate and the supporting processes we need to have in place to use them. - Brand new case studies with recent examples of creative applications from clubs teams leagues and governing bodies including Arsenal AS Roma ICC Cricket World Cup L a Kings Portland Trail Blazers and UEF a. - The sports industry's response to tighter data legislation introduced primarily though the GDPR. - The role of data and direct engagement during the Covid - 19 pandemic. The book provides clear guidance and knowledge that sports industry professionals need to understand the role of data for the business side of sports. It is essential reading for sports clubs governing bodies and those working in sports marketing media and communications sponsorship merchandise ticketing events and participation development. The book will also be of interest to students of sports management.
Title: Winning With Data In The Business Of Sports Crm And Analytics
Author(s): Green Fiona
Publisher: Taylor & Francis Ltd
Barcode: 9780367610708
Pages: 228 Pages, 18 Halftones, Black And White
Publication Date: 3/18/2021
Category: Sports Management & Facilities
Description: New technologies mean that sports clubs and governing bodies are generating more data than ever to help manage their relationship with fans their performance and their income streams. This new edition of Winning with Data in the Business of Sports explains how to acquire store maintain and use data in the most effective ways. The key developments are three - fold: new technology new understanding of how to apply that technology and the new laws informing and controlling the data that can be generated from the technology. Important developments that have occurred since the publication of the first edition include the General Data Protection Regulations (GDPR) and the Covid - 19 pandemic. With a focus on these unique challenges coupled with the opportunities the use of data creates this book is essential reading for professionals within the sports industry. This second edition includes: - An introduction to new technologies the data they generate and the supporting processes we need to have in place to use them. - Brand new case studies with recent examples of creative applications from clubs teams leagues and governing bodies including Arsenal AS Roma ICC Cricket World Cup L a Kings Portland Trail Blazers and UEF a. - The sports industry's response to tighter data legislation introduced primarily though the GDPR. - The role of data and direct engagement during the Covid - 19 pandemic. The book provides clear guidance and knowledge that sports industry professionals need to understand the role of data for the business side of sports. It is essential reading for sports clubs governing bodies and those working in sports marketing media and communications sponsorship merchandise ticketing events and participation development. The book will also be of interest to students of sports management.
Title: Winning With Data In The Business Of Sports Crm And Analytics
Author(s): Green Fiona
Publisher: Taylor & Francis Ltd
Barcode: 9780367610708
Pages: 228 Pages, 18 Halftones, Black And White
Publication Date: 3/18/2021
Category: Sports Management & Facilities
