Mcluhan Marshall - Understanding Media - Paperback

Binding: Paperback
Description: When Marshall Mc Luhan first coined the phrases "global village" and "the medium is the message" in 1964, no - one could have predicted today's information - dependent planet. No - one that is except for a handful of science fiction writers and Marshall Mc Luhan. Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet. Yet Mc Luhan's insights into our engagement with a variety of media led to a complete rethinking of our entire society. He believed that the message of electronic media foretold the end of humanity as it was known. In 1964, this looked like the paranoid babblings of a madman. In our twenty - first century digital world the madman looks quite sane. Understanding Media: the most important book ever written on communication. Ignore its message at your peril.
Title: Understanding Media
Author(s): Mcluhan Marshall
Publisher: Taylor & Francis Ltd
Barcode: 9780415253970
Pages: 400 Pages
Publication Date: 5/18/2001
Series: Routledge Classics
Category: Media, Information & Communication Industries