Kress Gunther (Institute Of Education University Of London Uk)
Kress Gunther (Institute Of Education University Of London Uk) - Multimodality A Social Semiotic Approach To Contemporary Communication - Paperback
Kress Gunther (Institute Of Education University Of London Uk) - Multimodality A Social Semiotic Approach To Contemporary Communication - Paperback
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Binding: Paperback
Description: The 21st century is awash with ever more mixed and remixed images writing layout sound gesture speech and 3 D objects. Multimodality looks beyond language and examines these multiple modes of communication and meaning making. Multimodality: A Social Semiotic Approach to Contemporary Communication represents a long - awaited and much anticipated addition to the study of multimodality from the scholar who pioneered and continues to play a decisive role in shaping the field. Written in an accessible manner and illustrated with a wealth of photos and illustrations to clearly demonstrate the points made Multimodality: A Social Semiotic Approach to Contemporary Communication deliberately sets out to locate communication in the everyday covering topics and issues not usually discussed in books of this kind from traffic signs to mobile phones. In this book Gunther Kress presents a contemporary distinctive and widely applicable approach to communication. He provides the framework necessary for understanding the attempt to bring all modes of meaning - making together under one unified theoretical roof. This exploration of an increasingly vital area of language and communication studies will be of interest to advanced undergraduate and postgraduate students in the fields of English language and applied linguistics media and communication studies and education.
Title: Multimodality A Social Semiotic Approach To Contemporary Communication
Author(s): Kress Gunther (Institute Of Education University Of London Uk)
Publisher: Taylor & Francis Ltd
Barcode: 9780415320610
Pages: 236 Pages, 5 Tables, Black And White
Publication Date: 11/1/2009
Category: Literature: History & Criticism
Description: The 21st century is awash with ever more mixed and remixed images writing layout sound gesture speech and 3 D objects. Multimodality looks beyond language and examines these multiple modes of communication and meaning making. Multimodality: A Social Semiotic Approach to Contemporary Communication represents a long - awaited and much anticipated addition to the study of multimodality from the scholar who pioneered and continues to play a decisive role in shaping the field. Written in an accessible manner and illustrated with a wealth of photos and illustrations to clearly demonstrate the points made Multimodality: A Social Semiotic Approach to Contemporary Communication deliberately sets out to locate communication in the everyday covering topics and issues not usually discussed in books of this kind from traffic signs to mobile phones. In this book Gunther Kress presents a contemporary distinctive and widely applicable approach to communication. He provides the framework necessary for understanding the attempt to bring all modes of meaning - making together under one unified theoretical roof. This exploration of an increasingly vital area of language and communication studies will be of interest to advanced undergraduate and postgraduate students in the fields of English language and applied linguistics media and communication studies and education.
Title: Multimodality A Social Semiotic Approach To Contemporary Communication
Author(s): Kress Gunther (Institute Of Education University Of London Uk)
Publisher: Taylor & Francis Ltd
Barcode: 9780415320610
Pages: 236 Pages, 5 Tables, Black And White
Publication Date: 11/1/2009
Category: Literature: History & Criticism
