Solberg Harry Arne - The Economics Of Sports Broadcasting - Paperback

Binding: Paperback
Description: Sports now constitute one of the most valuable forms of broadcast entertainment in today's lucrative international market. This textbook explains the economics underlying the sports broadcasting phenomenon. The specific regulatory culture governing sports broadcasting means that the financial economy of this area has many unique features. The Economics of Sports Broadcasting provides an accessible detailed introduction to all aspects of economics in this fascinating area. The book contains a wealth of textbook features and has been written and designed to facilitate student learning. It includes: questions of ownership trade and commodity in sport the historical context for contemporary sports broadcasting the key players viewers TV channels sponsors clubs event owners and authorities the regulations governing televised sport the international context for broadcast sport competition and game theory in sports broadcasting sports broadcasting's changing landscape of ownership and supply channels. This book will be useful for courses in media and broadcasting economics sport management and sports development.
Title: The Economics Of Sports Broadcasting
Author(s): Solberg Harry Arne
Publisher: Taylor & Francis Ltd
Barcode: 9780415357807
Pages: 248 Pages, 52 Tables, Black And White; 33 Line Drawings, Black And White; 33 Illustrations, Black An
Publication Date: 7/1/2007
Category: Sports Training & Coaching