Merrin William - Media Studies 2.0 - Paperback

Binding: Paperback
Description: Media Studies 2.0 offers an exploration of the digital revolution and its consequences for media and communication studies arguing that the new era requires an upgraded discipline: a media studies 2.0. The book traces the history of mass - media and computing exploring their merger at the end of the twenty - century and the material ecological cultural and personal elements of this digital transformation. It considers the history of media and communication studies arguing that the academic discipline was a product of the analogue broadcast - era emerging in the early twentieth century as a response to the success of newspapers radio and cinema and reflecting that era back in its organisation themes and concepts. Digitalisation however takes us beyond this analogue era (media studies 1.0) into a new post - broadcast era. Merrin argues that the digital - era demands an upgraded academic discipline: one reflecting the real media life of its students and teaching the key skills needed by the twenty - first century user. Media 2.0 demand a media studies 2.0 This original and critical overview of contemporary developments within media studies is ideal for general students of media and communication as well as those specifically studying new and digital media.
Title: Media Studies 2.0
Author(s): Merrin William
Publisher: Taylor & Francis Ltd
Barcode: 9780415638630
Pages: 208 Pages
Publication Date: 3/12/2014
Category: Media Studies