Shaw John (Providence College Usa)
Shaw John (Providence College Usa) - International Marketing Strategy And Theory - Paperback
Shaw John (Providence College Usa) - International Marketing Strategy And Theory - Paperback
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Binding: Paperback
Description: A key text examining the theory and strategy of marketing in a global context this acclaimed text uses academic rigour rather than anecdotal evidence. The new edition features key new data updated case studies and a revised companion website.
Title: International Marketing Strategy And Theory
Author(s): Shaw John (Providence College Usa)
Publisher: Taylor & Francis Ltd
Barcode: 9780415772624
Pages: 736 Pages, 32 Tables, Black And White; 34 Line Drawings, Black And White; 62 Halftones, Black And Wh
Publication Date: 12/1/2008
Category: Sales & Marketing
Description: A key text examining the theory and strategy of marketing in a global context this acclaimed text uses academic rigour rather than anecdotal evidence. The new edition features key new data updated case studies and a revised companion website.
Title: International Marketing Strategy And Theory
Author(s): Shaw John (Providence College Usa)
Publisher: Taylor & Francis Ltd
Barcode: 9780415772624
Pages: 736 Pages, 32 Tables, Black And White; 34 Line Drawings, Black And White; 62 Halftones, Black And Wh
Publication Date: 12/1/2008
Category: Sales & Marketing
