Pareek Niketh - Marketing: The Basics - Paperback

Binding: Paperback
Description: a punchy stripped - down version of what marketing is all about. The Times Higher Education Supplement If you have a product you re looking to market or you re seeking to learn more about the potential of online marketing Marketing: The Basics tells you everything you need to know about the techniques marketers use to push their product to the tipping point . The essentials of e - commerce are explored and explained along side more traditional marketing approaches in this revised and updated new edition. This book: Explains the fundamentals of marketing and useful concepts such as the Long Tail Includes an international range of topical case studies such as Obama's presidential campaign Facebook and Google Also includes a glossary of terms guides to further reading and critical questions to assist further thinking and study This lively and user - friendly introduction is perfect for professionals seeking to learn more about subject and recommended for sixth - form first - year undergraduate and MB a students.
Title: Marketing: The Basics
Author(s): Pareek Niketh
Publisher: Taylor & Francis Ltd
Barcode: 9780415779005
Pages: 256 Pages
Publication Date: 11/20/2009
Series: The Basics
Category: Sales & Marketing