Nicholson Matthew
Nicholson Matthew - Sport And The Media Managing The Nexus - Paperback
Nicholson Matthew - Sport And The Media Managing The Nexus - Paperback
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Binding: Paperback
Description: Successful media relations and a sound communication strategy are essential for all sport organizations. Any successful manager working in sport must have a clear understanding of how the media works as well as the practical skills to manage the communication process. Now in a fully revised and updated second edition Sport and the Media: Managing the Nexus is still the only textbook to combine in - depth analysis of the rapidly developing sport media industry with a clear and straightforward guide to practical sport media management skills. The book explains the commercial relationships that exist between key media and sport organisations and how to apply a range of tools and strategies to promote the achievements of sport organisations. This updated edition includes a wider range of international examples and cases as well as four completely new chapters covering new and social media managing the media at major sports events the work of the sports journalist and the role of the sport media manager. The book's online resources have also been updated with new lecture slides and teaching notes providing a complete package for instructors. Sport and the Media is an essential textbook for any degree level course on sport and the media sport media management or sport communication and invaluable reading for any sport media or sport management practitioner looking to improve their professional skills.
Title: Sport And The Media Managing The Nexus
Author(s): Nicholson Matthew
Publisher: Taylor & Francis Ltd
Barcode: 9780415839822
Pages: 304 Pages, 13 Tables, Black And White; 14 Line Drawings, Black And White
Publication Date: 6/22/2015
Series: Sport Management Series
Category: Sports Management & Facilities
Description: Successful media relations and a sound communication strategy are essential for all sport organizations. Any successful manager working in sport must have a clear understanding of how the media works as well as the practical skills to manage the communication process. Now in a fully revised and updated second edition Sport and the Media: Managing the Nexus is still the only textbook to combine in - depth analysis of the rapidly developing sport media industry with a clear and straightforward guide to practical sport media management skills. The book explains the commercial relationships that exist between key media and sport organisations and how to apply a range of tools and strategies to promote the achievements of sport organisations. This updated edition includes a wider range of international examples and cases as well as four completely new chapters covering new and social media managing the media at major sports events the work of the sports journalist and the role of the sport media manager. The book's online resources have also been updated with new lecture slides and teaching notes providing a complete package for instructors. Sport and the Media is an essential textbook for any degree level course on sport and the media sport media management or sport communication and invaluable reading for any sport media or sport management practitioner looking to improve their professional skills.
Title: Sport And The Media Managing The Nexus
Author(s): Nicholson Matthew
Publisher: Taylor & Francis Ltd
Barcode: 9780415839822
Pages: 304 Pages, 13 Tables, Black And White; 14 Line Drawings, Black And White
Publication Date: 6/22/2015
Series: Sport Management Series
Category: Sports Management & Facilities
