Consoli Matheus Alberto (University Of Sao Paulo Brazil)
Consoli Matheus Alberto (University Of Sao Paulo Brazil) - Marketing Methods To Improve Company Strategy Applied Tools And Frameworks To Improve A Companys Competitiveness Using A Network Approach - Paperback
Consoli Matheus Alberto (University Of Sao Paulo Brazil) - Marketing Methods To Improve Company Strategy Applied Tools And Frameworks To Improve A Companys Competitiveness Using A Network Approach - Paperback
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Binding: Paperback
Description: The authors of this book present several central business methods throughout all chapters. Every method introduced in Marketing Methods to Improve Company Strategy has a strong market driven philosophy. These methods are intended to adjust the firm to consumer needs considering the presence of competitors in their marketplace. In addition the book wants to show how it may be used when working with marketing and sales management. Another important theme of this book is the idea that a firm is seen as a network. This network philosophy is an important theme throughout the book and should open managers eyes to potential joint marketing activities as well as joint ventures other types of contracts and partnerships in a world of firms fuzzy boundaries.
Title: Marketing Methods To Improve Company Strategy Applied Tools And Frameworks To Improve A Companys Competitiveness Using A Network Approach
Author(s): Consoli Matheus Alberto (University Of Sao Paulo Brazil)
Publisher: Taylor & Francis Ltd
Barcode: 9780415873772
Pages: 128 Pages, 42 Tables, Black And White; 10 Line Drawings, Black And White
Publication Date: 1/20/2010
Category: Sales & Marketing
Description: The authors of this book present several central business methods throughout all chapters. Every method introduced in Marketing Methods to Improve Company Strategy has a strong market driven philosophy. These methods are intended to adjust the firm to consumer needs considering the presence of competitors in their marketplace. In addition the book wants to show how it may be used when working with marketing and sales management. Another important theme of this book is the idea that a firm is seen as a network. This network philosophy is an important theme throughout the book and should open managers eyes to potential joint marketing activities as well as joint ventures other types of contracts and partnerships in a world of firms fuzzy boundaries.
Title: Marketing Methods To Improve Company Strategy Applied Tools And Frameworks To Improve A Companys Competitiveness Using A Network Approach
Author(s): Consoli Matheus Alberto (University Of Sao Paulo Brazil)
Publisher: Taylor & Francis Ltd
Barcode: 9780415873772
Pages: 128 Pages, 42 Tables, Black And White; 10 Line Drawings, Black And White
Publication Date: 1/20/2010
Category: Sales & Marketing
