Lo Patrick (Director Liberal And Martial Arts Association Hong Kong China) - The Marketing Of Academic National And Public Libraries Worldwide Marketing Branding Community Engagement - Paperback

Binding: Paperback
Description: The Marketing of Academic National and Public Libraries Worldwide: Marketing Branding Community Engagement enables readers to learn about the most up - to - date trends as well as hands - on practices and marketing tactics taken directly from 48 highly seasoned marketing and community engagement librarians around the world namely in Africa Australia Canada Croatia Germany Hong Kong Latvia and Qatar. Via a series of in - depth and semi - structured interviews this book provides insights into successful marketing strategies librarians can use to encourage donors and patrons to understand that their libraries are a great choice for fulfilling information needs recreational interests intellectual pursuits and more. This book contains 45 interviews with academic national and public librarians from 19 different countries and territories. So many voices! The focus is on the librarians themselves who have played an important role in the marketing and branding of libraries and have designed the processes to engage communities. What is intriguing to the reader is just how far the attitudes and perceptions of librarians affect the salience and achievements of any marketing practice in the library. These attitudes and perceptions fall out of the interview conversation and onto the page." International Journal of Education & Literacy Studies
Title: The Marketing Of Academic National And Public Libraries Worldwide Marketing Branding Community Engagement
Author(s): Lo Patrick (Director Liberal And Martial Arts Association Hong Kong China)
Publisher: Elsevier Science & Technology
Barcode: 9780443134357
Pages: 786 Pages
Publication Date: 10/24/2023
Category: Library & Information Sciences