Beckwith Harry
Beckwith Harry - Selling The Invisible A Field Guide To Modern Marketing - Paperback
Beckwith Harry - Selling The Invisible A Field Guide To Modern Marketing - Paperback
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Binding: Paperback
Description: Selling THE Invisible is the first book to address the millions of people who work in America's service economy: proprietors top executives and sales and marketing professionals who sell the invisible i. e. services rather than products.
Title: Selling The Invisible A Field Guide To Modern Marketing
Author(s): Beckwith Harry
Publisher: Little Brown & Company
Barcode: 9780446672313
Pages: 256 Pages
Publication Date: 3/20/2012
Category: Business Strategy
Description: Selling THE Invisible is the first book to address the millions of people who work in America's service economy: proprietors top executives and sales and marketing professionals who sell the invisible i. e. services rather than products.
Title: Selling The Invisible A Field Guide To Modern Marketing
Author(s): Beckwith Harry
Publisher: Little Brown & Company
Barcode: 9780446672313
Pages: 256 Pages
Publication Date: 3/20/2012
Category: Business Strategy
