Nelson Beebe
Nelson Beebe - New Product Development For Dummies - Paperback
Nelson Beebe - New Product Development For Dummies - Paperback
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Binding: Paperback
Description: The global consumer product market is exploding. In 2006 alone 150,000 new products were brought to market. Now for the bad news: of those fewer than 5% were hits and fewer than 15% will even exist five years from now.
Title: New Product Development For Dummies
Author(s): Nelson Beebe
Publisher: John Wiley & Sons Inc
Barcode: 9780470117705
Pages: 384 Pages
Publication Date: 5/1/2007
Category: Research & Development Management
Description: The global consumer product market is exploding. In 2006 alone 150,000 new products were brought to market. Now for the bad news: of those fewer than 5% were hits and fewer than 15% will even exist five years from now.
Title: New Product Development For Dummies
Author(s): Nelson Beebe
Publisher: John Wiley & Sons Inc
Barcode: 9780470117705
Pages: 384 Pages
Publication Date: 5/1/2007
Category: Research & Development Management
