Rivkin Steve - Differentiate Or Die Survival In Our Era Of Killer Competition - Hardcover

Binding: Hardcover
Description: Announcing an update of one of the best marketing books of all time. Differentiation has become a very big word in business thanks in great part to Differentiate or Die. It has been called one of the best marketing books of all time.
Title: Differentiate Or Die Survival In Our Era Of Killer Competition
Author(s): Rivkin Steve
Publisher: John Wiley & Sons Inc
Barcode: 9780470223390
Pages: 272 Pages, Charts: 3 B&W, 0 Color; Graphs: 1 B&W, 0 Color
Publication Date: 3/1/2008
Category: Sales & Marketing