Arikan Akin - Multichannel Marketing Metrics And Methods For On And Offline Success - Paperback

Binding: Paperback
Description: No longer can the offline remain separate from the online. Integrated customer - centric cross - channel marketing campaigns persuade customers to act provide greater ROI and ultimately improve your organization's bottom line. This must - have guide synthesizes the successful methods and metrics that online direct and brand marketers have employed for years so that you can develop implement and measure successful cross - channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice effective case studies and proven metrics.
Title: Multichannel Marketing Metrics And Methods For On And Offline Success
Author(s): Arikan Akin
Publisher: John Wiley & Sons Inc
Barcode: 9780470239599
Pages: 312 Pages
Publication Date: 4/1/2008
Category: Computer Science