Winston Andrew
Winston Andrew - Green To Gold How Smart Companies Use Environmental Strategy To Innovate Create Value And Build Competitive Advantage - Paperback
Winston Andrew - Green To Gold How Smart Companies Use Environmental Strategy To Innovate Create Value And Build Competitive Advantage - Paperback
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Binding: Paperback
Description: From the Publishers Weekly review: " Two experts from Yale tackle the business wake - up - call du jour - environmental responsibility - from every angle in this thorough earnest guidebook: pragmatically passionately financially and historically. Though "no company the authors know of is on a truly long - term sustainable course " Esty and Winston label the forward - thinking green - friendly (or at least green - acquainted) companies Wave Makers and set out to assess honestly their path toward environmental responsibility and its impact on a company's bottom line customers suppliers and reputation. Following the evolution of business attitudes toward environmental concerns Esty and Winston offer a series of fascinating plays by corporations such as Wal - Mart GE and Chiquita (Banana) the bad guys who made good and the good guys - watchdogs and industry associations mostly - working behind the scenes. A vast number of topics huddle beneath the umbrella of threats to the earth and many get a thorough analysis here: from global warming to electronic waste "take - back" legislation to subsidizing sustainable seafood. For the responsible business leader this volume provides plenty of (organic) food for thought. "
Title: Green To Gold How Smart Companies Use Environmental Strategy To Innovate Create Value And Build Competitive Advantage
Author(s): Winston Andrew
Publisher: John Wiley & Sons Inc
Barcode: 9780470393741
Pages: 416 Pages
Publication Date: 1/9/2009
Category: Business Strategy
Description: From the Publishers Weekly review: " Two experts from Yale tackle the business wake - up - call du jour - environmental responsibility - from every angle in this thorough earnest guidebook: pragmatically passionately financially and historically. Though "no company the authors know of is on a truly long - term sustainable course " Esty and Winston label the forward - thinking green - friendly (or at least green - acquainted) companies Wave Makers and set out to assess honestly their path toward environmental responsibility and its impact on a company's bottom line customers suppliers and reputation. Following the evolution of business attitudes toward environmental concerns Esty and Winston offer a series of fascinating plays by corporations such as Wal - Mart GE and Chiquita (Banana) the bad guys who made good and the good guys - watchdogs and industry associations mostly - working behind the scenes. A vast number of topics huddle beneath the umbrella of threats to the earth and many get a thorough analysis here: from global warming to electronic waste "take - back" legislation to subsidizing sustainable seafood. For the responsible business leader this volume provides plenty of (organic) food for thought. "
Title: Green To Gold How Smart Companies Use Environmental Strategy To Innovate Create Value And Build Competitive Advantage
Author(s): Winston Andrew
Publisher: John Wiley & Sons Inc
Barcode: 9780470393741
Pages: 416 Pages
Publication Date: 1/9/2009
Category: Business Strategy
