Setiawan Iwan (Markplus Inc.)
Marketing 3.0 From Products To Customers To The Human Spirit
Marketing 3.0 From Products To Customers To The Human Spirit
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Binding: Hardcover
Description: Understand the next level of marketing The new model for marketing - Marketing 3. 0 - treats customers not as mere consumers but as the complex multi - dimensional human beings that they are. Customers in turn are choosing companies and products that satisfy deeper needs for participation creativity community and idealism.
Title: Marketing 3.0 From Products To Customers To The Human Spirit
Author(s): Setiawan Iwan (Markplus Inc.)
Publisher: John Wiley & Sons Inc
Barcode: 9780470598825
Pages: 208 Pages, Tables: 8 B&W, 0 Color; Exhibits: 17 B&W, 0 Color
Publication Date: 5/3/2010
Category: Sales & Marketing
Description: Understand the next level of marketing The new model for marketing - Marketing 3. 0 - treats customers not as mere consumers but as the complex multi - dimensional human beings that they are. Customers in turn are choosing companies and products that satisfy deeper needs for participation creativity community and idealism.
Title: Marketing 3.0 From Products To Customers To The Human Spirit
Author(s): Setiawan Iwan (Markplus Inc.)
Publisher: John Wiley & Sons Inc
Barcode: 9780470598825
Pages: 208 Pages, Tables: 8 B&W, 0 Color; Exhibits: 17 B&W, 0 Color
Publication Date: 5/3/2010
Category: Sales & Marketing
