Jones Spike - Brains On Fire Igniting Powerful Sustainable Word Of Mouth Movements - Hardcover

Binding: Hardcover
Description: Develop and harness a powerful sustainable word - of - mouth movement How did the 360 - year - old scissor company Fiskars double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old - school marketing "campaign" mentality. Brains on Fire offers original practical and actionable steps for creating a word - of - mouth movement for corporations products services and organizations. It takes you step - by - step through the necessary actions needed to start your own authentic movement. Develop and harness a powerful sustainable word - of - mouth movement Describes 10 lessons to master and create a powerful sustainable movement The Brains on Fire blog is often ranked in the top 100 of Ad Age's Power 150 Marketing Blogs
Title: Brains On Fire Igniting Powerful Sustainable Word Of Mouth Movements
Author(s): Jones Spike
Publisher: John Wiley & Sons Inc
Barcode: 9780470614181
Pages: 224 Pages, Photos: 45 B&W, 0 Color; Graphs: 1 B&W, 0 Color
Publication Date: 8/31/2010
Category: Advertising