Saul Jason - Social Innovation Inc. 5 Strategies For Driving Business Growth Through Social Change - Hardcover

Binding: Hardcover
Description: Could Wal - Mart offer a better solution to healthcare than Medicaid? Could GE help reduce global warming faster than the Kyoto protocol? Social Innovation Inc. declares a new era where companies profit from social change. Leading corporations like GE Wellpoint Travelers and Wal - Mart are transforming social responsibility into social innovation and revolutionizing the way we think about the role of business in society. Based on four years of measuring the social strategies of America's leading corporations Jason Saul lays out the five strategies for social innovation and offers a practical roadmap for how to get started. Explains the fundamental shift in the role of business in society from social contract to social capital market Identifies the 5 social innovation strategies: submarket products and services social points of entry pipeline talent reverse lobbying and emotive customer bonding Offers step - by - step guidance for creating economic value through positive social change Social Innovation Inc. is about making social change work for the business and in turn staying relevant in the new economy.
Title: Social Innovation Inc. 5 Strategies For Driving Business Growth Through Social Change
Author(s): Saul Jason
Publisher: John Wiley & Sons Inc
Barcode: 9780470614501
Pages: 256 Pages
Publication Date: 10/19/2010
Category: Business Strategy