Midgley David (Insead) - The Innovation Manual Integrated Strategies And Practical Tools For Bringing Value Innovation To The Market - Hardcover

Binding: Hardcover
Description: The Innovation Manual provides a solution to the problems faced by those at the forefront of innovation. It takes you through the seven topics that have the highest impact on the success of value innovation be this innovation a new product a new service or a new business model. The seven topics are: - Creating advantage in the minds of many - Chartering innovation within the organization - Preparing developing and supporting the right team - Placing customers at the centre of innovation - Changing the organization to deliver the innovation - Motivating the right partners and sharing the returns - Building momentum in the market Each topic is linked to an organized toolkit that allows managers to apply this knowledge immediately. The tools sit within an overall framework to show how they build on and reinforce one another. Along with this the book guides busy managers on applying the tools properly detailing the relevance of each for specific industries and how to customize them when necessary.
Title: The Innovation Manual Integrated Strategies And Practical Tools For Bringing Value Innovation To The Market
Author(s): Midgley David (Insead)
Publisher: John Wiley & Sons Inc
Barcode: 9780470724538
Pages: 328 Pages
Publication Date: 4/1/2009
Category: Business Innovation