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Pettinger Richard

Competitive Strategy For Dummies

Competitive Strategy For Dummies

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Binding: Paperback
Description: Fundamental to management thinking and economic theory Competitive Strategy offers a framework for understanding the underlying forces of competition in industry and business. This book explains the ideas theories and principles of Competitive Strategy in simple straightforward terms.
Title: Competitive Strategy For Dummies
Author(s): Pettinger Richard
Publisher: John Wiley & Sons Inc
Barcode: 9780470779309
Pages: 392 Pages
Publication Date: 5/17/2010
Category: Business Competition
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