Earls Mark
Earls Mark - Welcome To The Creative Age Bananas Business And The Death Of Marketing - Hardcover
Earls Mark - Welcome To The Creative Age Bananas Business And The Death Of Marketing - Hardcover
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Binding: Hardcover
Description: This book sets out a new agenda for business. Central to the new approach are the notions of "purpose - - ideas" (what you are for) and "interventions" (what you do) both of which demand creativity.
Title: Welcome To The Creative Age Bananas Business And The Death Of Marketing
Author(s): Earls Mark
Publisher: John Wiley & Sons Inc
Barcode: 9780470844991
Pages: 292 Pages
Publication Date: 8/2/2002
Category: Sales & Marketing Management
Description: This book sets out a new agenda for business. Central to the new approach are the notions of "purpose - - ideas" (what you are for) and "interventions" (what you do) both of which demand creativity.
Title: Welcome To The Creative Age Bananas Business And The Death Of Marketing
Author(s): Earls Mark
Publisher: John Wiley & Sons Inc
Barcode: 9780470844991
Pages: 292 Pages
Publication Date: 8/2/2002
Category: Sales & Marketing Management
