Ahonen Tomi T. (Independent Consultant Uk) - M - Profits Making Money From 3g Services - Hardcover

Binding: Hardcover
Description: UMTS as a technology allows for exciting new applications of some of the best ideas of services in the fixed telecoms cellular/mobile telecoms and internet environments with many revolutionary new possibilities which simply do not exist in the current media and communications vehicles. The current worldwide interest in UMTS/3 G is driven partly by the iminent roll - out of the new infrastructure during 2002/3. The general consensus in the telecoms industry is that that services will be driving this new UMTS/3 G industry and with no historical reference points a large worldwide demand exists for this type of book. 'm - Profits: Making Money from 3 G Servives will discuss 3 G services from the view of what is needed for the service to provide value to the user which technical features of the 3 G network will be used what is the value proposition for the user how will money be made out of delivering the service and discussions on how revenue sharing propositions might work to benefit content providers and network operators. * Addresses subject from the viewpoints of network operator virtual operator service provider content provider and end - user * Explains how will money be made out of delivering 3 G services * Covers the key issues of 'revenue sharing and competition * Includes 12 service vignettes Essential reading for mobile operators dealing with marketing product development 3 G people content providers business Development mobile Services people consultants bankers and media professionals.
Title: M - Profits Making Money From 3g Services
Author(s): Ahonen Tomi T. (Independent Consultant Uk)
Publisher: John Wiley & Sons Inc
Barcode: 9780470847756
Pages: 352 Pages
Publication Date: 10/11/2002
Category: Computer Networking & Communications