Pringle Hamish
Pringle Hamish - Celebrity Sells - Paperback
Pringle Hamish - Celebrity Sells - Paperback
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Binding: Paperback
Description: Celebrities have always captured the imagination of the public. In todaya's age of consumerism their ability to influence our behaviour can be seen worldwide. Harnessing this power can reap huge rewards for business - - the Jamie Oliver campaign helped turn around Sainsbury's fortunes with the return on investment estimated at GBP 27.
Title: Celebrity Sells
Author(s): Pringle Hamish
Publisher: John Wiley & Sons Inc
Barcode: 9780470868508
Pages: 352 Pages
Publication Date: 5/21/2004
Category: Sales & Marketing
Description: Celebrities have always captured the imagination of the public. In todaya's age of consumerism their ability to influence our behaviour can be seen worldwide. Harnessing this power can reap huge rewards for business - - the Jamie Oliver campaign helped turn around Sainsbury's fortunes with the return on investment estimated at GBP 27.
Title: Celebrity Sells
Author(s): Pringle Hamish
Publisher: John Wiley & Sons Inc
Barcode: 9780470868508
Pages: 352 Pages
Publication Date: 5/21/2004
Category: Sales & Marketing
