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Weeden Curt

Weeden Curt - Smart Giving Is Good Business How Corporate Philanthropy Can Benefit Your Company And Society - Hardcover

Weeden Curt - Smart Giving Is Good Business How Corporate Philanthropy Can Benefit Your Company And Society - Hardcover

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Binding: Hardcover
Description: Answers to the 12 most common and critical questions about corporate giving In this groundbreaking resource Weeden shows how to strategically plan manage and evaluate corporate contributions. Questions include: Why Should We Give?; How Much?; Who Decides?; Does a Company Need a Foundation?; How to Give Products or Services?; How Do We Know What Works? The book covers a wide range of topics including: The case for conditional corporate philanthropy; increasing stewardship to give more; assigning responsibility for signature programs; how CE Os leverage contributions programs for maximum benefit; effectively staffing corporate contributions programs; the pros and cons of corporate foundations; and more. Offers benchmarks for determining if a business has a meaningful philanthropic program that fosters constructive corporate citizenship Reveals how an effective philanthropic program and commitment can be incorporated in any organization Contains a comprehensive review of the information corporations need to make informed decisions about giving The author offers a prescription for linking businesses with causes and the nonprofits addressing critical issues in a way that will preserve or restore services and activities essential to our quality of life.
Title: Smart Giving Is Good Business How Corporate Philanthropy Can Benefit Your Company And Society
Author(s): Weeden Curt
Publisher: John Wiley & Sons Inc
Barcode: 9780470873632
Pages: 288 Pages, Charts: 1 B&W, 0 Color; Tables: 9 B&W, 0 Color
Publication Date: 3/15/2011
Category: Corporate Governance
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