Halligan Brian
Halligan Brian - Marketing Lessons From The Grateful Dead What Every Business Can Learn From The Most Iconic Band In History - Hardcover
Halligan Brian - Marketing Lessons From The Grateful Dead What Every Business Can Learn From The Most Iconic Band In History - Hardcover
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Binding: Hardcover
Description: The Grateful Dead - rock legends marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts not album sales.
Title: Marketing Lessons From The Grateful Dead What Every Business Can Learn From The Most Iconic Band In History
Author(s): Halligan Brian
Publisher: John Wiley & Sons Inc
Barcode: 9780470900529
Pages: 192 Pages
Publication Date: 8/2/2010
Category: Sales & Marketing
Description: The Grateful Dead - rock legends marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts not album sales.
Title: Marketing Lessons From The Grateful Dead What Every Business Can Learn From The Most Iconic Band In History
Author(s): Halligan Brian
Publisher: John Wiley & Sons Inc
Barcode: 9780470900529
Pages: 192 Pages
Publication Date: 8/2/2010
Category: Sales & Marketing
