Delahaye Paine Katie
Delahaye Paine Katie - Measure What Matters Online Tools For Understanding Customers Social Media Engagement And Key Relationships - Hardcover
Delahaye Paine Katie - Measure What Matters Online Tools For Understanding Customers Social Media Engagement And Key Relationships - Hardcover
Books
Regular price
$22.16 USD
Regular price
Sale price
$22.16 USD
Unit price
per
Shipping calculated at checkout.
Couldn't load pickup availability
Binding: Hardcover
Description: In an online and social media world measurement is the key to success If you can measure your key business relationships you can improve them. Even though relationships are "fuzzy and intangible " they can be measured and managed - with powerful results. Measure What Matters explains simple step - by - step procedures for measuring customers social media reputation influence and authority the media and other key constituencies. Based on hundreds of case studies about how organizations have used measurement to improve their reputations strengthen their bottom lines and improve efficiencies all around Learn how to collect the data that will help you better understand your competition do strategic planning understand key strengths and weaknesses and better respond to customer preferences Author runs a successful blog and serves as a measurement consultant to companies such as Facebook Southwest Airlines Raytheon and Allstate Don't draw conclusions or make key decisions based on guesswork. Instead Measure What Matters and the difference will show in the most important measure: your bottom line.
Title: Measure What Matters Online Tools For Understanding Customers Social Media Engagement And Key Relationships
Author(s): Delahaye Paine Katie
Publisher: John Wiley & Sons Inc
Barcode: 9780470920107
Pages: 272 Pages, Graphs: 14 B&W, 0 Color
Publication Date: 3/15/2011
Category: Public Relations
Description: In an online and social media world measurement is the key to success If you can measure your key business relationships you can improve them. Even though relationships are "fuzzy and intangible " they can be measured and managed - with powerful results. Measure What Matters explains simple step - by - step procedures for measuring customers social media reputation influence and authority the media and other key constituencies. Based on hundreds of case studies about how organizations have used measurement to improve their reputations strengthen their bottom lines and improve efficiencies all around Learn how to collect the data that will help you better understand your competition do strategic planning understand key strengths and weaknesses and better respond to customer preferences Author runs a successful blog and serves as a measurement consultant to companies such as Facebook Southwest Airlines Raytheon and Allstate Don't draw conclusions or make key decisions based on guesswork. Instead Measure What Matters and the difference will show in the most important measure: your bottom line.
Title: Measure What Matters Online Tools For Understanding Customers Social Media Engagement And Key Relationships
Author(s): Delahaye Paine Katie
Publisher: John Wiley & Sons Inc
Barcode: 9780470920107
Pages: 272 Pages, Graphs: 14 B&W, 0 Color
Publication Date: 3/15/2011
Category: Public Relations
