Johnson Michael
Johnson Michael - Branding In Five And A Half Steps - Hardcover
Johnson Michael - Branding In Five And A Half Steps - Hardcover
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Binding: Hardcover
Description: Michael Johnson is one of the world's leading graphic designers and brand consultants. His studio johnson banks is responsible for the rebranding of many notable clients including Virgin Atlantic Think London BFI Christian Aid and MORE TH> N and he has garnered a plethora of awards in the process. In Branding Johnson strips everyday brands down to their basic components with case studies that enable us to understand why we select one product or service over another and allow us to comprehend how seemingly subtle influences can affect key life decisions. The first part of the book shows how the birth of a brand begins not with finding a solution but rather with identifying the correct question the missing gap in the market to which an answer is needed. Johnson proceeds to unveil hidden elements involved in creating a successful brand from the strapline that gives the brand a narrative and a purpose to clever uses of typography that unite design and language. With more than 1,000 illustrations showcasing the world's most successful corporate identities as well as generic templates enabling you to create your own brand or ad with ease Branding explores every step of the development process required to create the simplest and most immediately compelling brands.
Title: Branding In Five And A Half Steps
Author(s): Johnson Michael
Publisher: Thames & Hudson Ltd
Barcode: 9780500518960
Pages: 320 Pages, With Over 900 Illustrations In Colour And Black And White
Publication Date: 11/15/2016
Category: Graphic Design
Description: Michael Johnson is one of the world's leading graphic designers and brand consultants. His studio johnson banks is responsible for the rebranding of many notable clients including Virgin Atlantic Think London BFI Christian Aid and MORE TH> N and he has garnered a plethora of awards in the process. In Branding Johnson strips everyday brands down to their basic components with case studies that enable us to understand why we select one product or service over another and allow us to comprehend how seemingly subtle influences can affect key life decisions. The first part of the book shows how the birth of a brand begins not with finding a solution but rather with identifying the correct question the missing gap in the market to which an answer is needed. Johnson proceeds to unveil hidden elements involved in creating a successful brand from the strapline that gives the brand a narrative and a purpose to clever uses of typography that unite design and language. With more than 1,000 illustrations showcasing the world's most successful corporate identities as well as generic templates enabling you to create your own brand or ad with ease Branding explores every step of the development process required to create the simplest and most immediately compelling brands.
Title: Branding In Five And A Half Steps
Author(s): Johnson Michael
Publisher: Thames & Hudson Ltd
Barcode: 9780500518960
Pages: 320 Pages, With Over 900 Illustrations In Colour And Black And White
Publication Date: 11/15/2016
Category: Graphic Design
