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Rieger Bernhard
The Peoples Car A Global History Of The Volkswagen Beetle
The Peoples Car A Global History Of The Volkswagen Beetle
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Binding: Hardcover
Description: Bernhard Rieger reveals how a car commissioned by Hitler and designed by Ferdinand Porsche became a global commodity on a par with Coca - Cola. The Beetle's success hinged on its uncanny ability to capture the imaginations of executives engineers advertisers car collectors suburbanites hippies and everyday drivers across nations and cultures.
Title: The Peoples Car A Global History Of The Volkswagen Beetle
Author(s): Rieger Bernhard
Publisher: Harvard University Press
Barcode: 9780674050914
Pages: 416 Pages, 28 Halftones
Publication Date: 4/16/2013
Category: Automotive Technology & Trades
Description: Bernhard Rieger reveals how a car commissioned by Hitler and designed by Ferdinand Porsche became a global commodity on a par with Coca - Cola. The Beetle's success hinged on its uncanny ability to capture the imaginations of executives engineers advertisers car collectors suburbanites hippies and everyday drivers across nations and cultures.
Title: The Peoples Car A Global History Of The Volkswagen Beetle
Author(s): Rieger Bernhard
Publisher: Harvard University Press
Barcode: 9780674050914
Pages: 416 Pages, 28 Halftones
Publication Date: 4/16/2013
Category: Automotive Technology & Trades