Du Plessis Erik
Du Plessis Erik - The Branded Mind What Neuroscience Really Tells Us About The Puzzle Of The Brain And The Brand - Hardcover
Du Plessis Erik - The Branded Mind What Neuroscience Really Tells Us About The Puzzle Of The Brain And The Brand - Hardcover
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Binding: Hardcover
Description: Explore the developments in neuroscience and neuromarketing and how brain science can contribute to marketing and brand building strategies including personality consumer behaviour decision making and market segmentation.
Title: The Branded Mind What Neuroscience Really Tells Us About The Puzzle Of The Brain And The Brand
Author(s): Du Plessis Erik
Publisher: Kogan Page Ltd
Barcode: 9780749461256
Pages: 272 Pages
Publication Date: 2/22/2011
Category: Advertising
Description: Explore the developments in neuroscience and neuromarketing and how brain science can contribute to marketing and brand building strategies including personality consumer behaviour decision making and market segmentation.
Title: The Branded Mind What Neuroscience Really Tells Us About The Puzzle Of The Brain And The Brand
Author(s): Du Plessis Erik
Publisher: Kogan Page Ltd
Barcode: 9780749461256
Pages: 272 Pages
Publication Date: 2/22/2011
Category: Advertising
