Bastien Vincent
Bastien Vincent - The Luxury Strategy Break The Rules Of Marketing To Build Luxury Brands - Hardcover
Bastien Vincent - The Luxury Strategy Break The Rules Of Marketing To Build Luxury Brands - Hardcover
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Binding: Hardcover
Description: Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical 'anti - laws of successful luxury brand management with this ground - breaking book.
Title: The Luxury Strategy Break The Rules Of Marketing To Build Luxury Brands
Author(s): Bastien Vincent
Publisher: Kogan Page Ltd
Barcode: 9780749464912
Pages: 408 Pages
Publication Date: 9/25/2012
Category: Advertising
Description: Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical 'anti - laws of successful luxury brand management with this ground - breaking book.
Title: The Luxury Strategy Break The Rules Of Marketing To Build Luxury Brands
Author(s): Bastien Vincent
Publisher: Kogan Page Ltd
Barcode: 9780749464912
Pages: 408 Pages
Publication Date: 9/25/2012
Category: Advertising
