Kapferer Jean - Noel
Kapferer Jean - Noel - The New Strategic Brand Management Advanced Insights And Strategic Thinking - Paperback
Kapferer Jean - Noel - The New Strategic Brand Management Advanced Insights And Strategic Thinking - Paperback
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Binding: Paperback
Description: Develop your understanding of brand management and strategic brand thinking with this essential definitive reference source designed for both professionals and students.
Title: The New Strategic Brand Management Advanced Insights And Strategic Thinking
Author(s): Kapferer Jean - Noel
Publisher: Kogan Page Ltd
Barcode: 9780749465155
Pages: 512 Pages
Publication Date: 1/31/2012
Category: Sales & Marketing
Description: Develop your understanding of brand management and strategic brand thinking with this essential definitive reference source designed for both professionals and students.
Title: The New Strategic Brand Management Advanced Insights And Strategic Thinking
Author(s): Kapferer Jean - Noel
Publisher: Kogan Page Ltd
Barcode: 9780749465155
Pages: 512 Pages
Publication Date: 1/31/2012
Category: Sales & Marketing
