Moran Wendy
Moran Wendy - Pr And Communication In Local Government And Public Services - Paperback
Moran Wendy - Pr And Communication In Local Government And Public Services - Paperback
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Binding: Paperback
Description: In the UK's current climate of budget cuts and policy changes local government officials need to be aware of best practice in both broadcasting their services and responding to crises in their communities. Meanwhile changes in the media - from the rise of social media to web access for older consumers - present new challenges for local councils about how to best convey their key messages and protect their 'brand'. Full of expert advice tools and case studies from a variety of sources PR and Communication in Local Government and Public Services is a practical reference guide to delivering professional public relations for both communications and the delivery of local services. It offers a detailed analysis of the issues that are unique to this challenging and fast - moving environment whilst reinforcing the importance of effective and meaningful communication to both local democracy and the planning and delivery of quality services. PR and Communication in Local Government and Public Services is also supported by a range of online resources including case studies appendices and a bonus chapter on local authority publicity. About the PR in Practice series: Published in collaboration with the Chartered Institute of Public Relations (CIPR) the PR in Practice series comprises accessible practical introductions to day - to - day issues of public relations practice and management. The series action - oriented approach keeps knowledge and skills up to date.
Title: Pr And Communication In Local Government And Public Services
Author(s): Moran Wendy
Publisher: Kogan Page Ltd
Barcode: 9780749466169
Pages: 320 Pages
Publication Date: 7/30/2013
Series: PR In Practice
Category: Civil Service & Public Sector
Description: In the UK's current climate of budget cuts and policy changes local government officials need to be aware of best practice in both broadcasting their services and responding to crises in their communities. Meanwhile changes in the media - from the rise of social media to web access for older consumers - present new challenges for local councils about how to best convey their key messages and protect their 'brand'. Full of expert advice tools and case studies from a variety of sources PR and Communication in Local Government and Public Services is a practical reference guide to delivering professional public relations for both communications and the delivery of local services. It offers a detailed analysis of the issues that are unique to this challenging and fast - moving environment whilst reinforcing the importance of effective and meaningful communication to both local democracy and the planning and delivery of quality services. PR and Communication in Local Government and Public Services is also supported by a range of online resources including case studies appendices and a bonus chapter on local authority publicity. About the PR in Practice series: Published in collaboration with the Chartered Institute of Public Relations (CIPR) the PR in Practice series comprises accessible practical introductions to day - to - day issues of public relations practice and management. The series action - oriented approach keeps knowledge and skills up to date.
Title: Pr And Communication In Local Government And Public Services
Author(s): Moran Wendy
Publisher: Kogan Page Ltd
Barcode: 9780749466169
Pages: 320 Pages
Publication Date: 7/30/2013
Series: PR In Practice
Category: Civil Service & Public Sector
