Griffin Andrew - Crisis Issues And Reputation Management - Paperback

Binding: Paperback
Description: Handling a crisis and knowing how to manage the potential reputational damage that can occur has become a top priority for all businesses. Learn from international brands like Nestle Unilever Mc Donalds Cadbury RBS and more to discover the value of reputation management and how to effectively and proactively approach the Corporate Social Responsibility of your business. Whether it is an internal or external crisis now more than ever brands and organizations are having to understand and respond rapidly to shifting public values rising expectations demands for public consultation and increasingly intrusive news media. Crisis Issues and Reputation Management defines and explores the value of reputation providing practical guidelines for effective reputation management that will resolve issues with minimum damage and disruption to the business. Showcasing a variety of crises through a range of case studies from international brands including Nestle Unilever General Electric Mc Donald's Coca - cola Cadbury Tesco Pan Am RBS and more this definitive handbook provides a new and broader perspective on the topic for new and seasoned practitioners alike. Practical and accessible it outlines a comprehensive approach to managing situations that may turn into crises - and handling crises once they occur.
Title: Crisis Issues And Reputation Management
Author(s): Griffin Andrew
Publisher: Kogan Page Ltd
Barcode: 9780749469924
Pages: 280 Pages
Publication Date: 4/29/2014
Series: PR In Practice
Category: Public Relations