Mcdonald Malcolm
Mcdonald Malcolm - 100 Practical Ways To Improve Customer Experience Achieve End - To - End Customer Engagement In A Multichannel World - Paperback
Mcdonald Malcolm - 100 Practical Ways To Improve Customer Experience Achieve End - To - End Customer Engagement In A Multichannel World - Paperback
Books
Regular price
$35.82 USD
Regular price
Sale price
$35.82 USD
Unit price
per
Shipping calculated at checkout.
Couldn't load pickup availability
Binding: Paperback
Description: Finalist: Business Book Awards 2019 - Sales and Marketing Category Virtually all consumer - facing businesses talk about putting the customer first but in reality few deliver on this as effectively as they could. 100 Practical Ways to Improve Customer Experience walks readers through a wealth of practical tips tools guidelines and frameworks for implementing customer - focused marketing strategies at every step of the customer journey. By ensuring that the customer remains the key focus companies can identify areas in need of improvement and implement relevant steps throughout the value chain to transform their business. A unique blend of strategy and best practice 100 Practical Ways to Improve Customer Experience has a particular focus on multi - channel industries such as retail FMCG travel financial services leisure food and beverage and automotive. These industries are all facing major disruption from trendsetting brands such as Uber Air Bn B and Amazon and as such now face more pressure than ever to adopt new practices and remain relevant in a continually competitive marketplace. Featuring case studies packed full of practical examples this book is a unique and valuable resource for both senior industry professionals looking to transform their business and MB a students. Online resources include a best practice checklist to optimize mobile apps.
Title: 100 Practical Ways To Improve Customer Experience Achieve End - To - End Customer Engagement In A Multichannel World
Author(s): Mcdonald Malcolm
Publisher: Kogan Page Ltd
Barcode: 9780749482671
Pages: 304 Pages
Publication Date: 8/28/2018
Category: Sales & Marketing
Description: Finalist: Business Book Awards 2019 - Sales and Marketing Category Virtually all consumer - facing businesses talk about putting the customer first but in reality few deliver on this as effectively as they could. 100 Practical Ways to Improve Customer Experience walks readers through a wealth of practical tips tools guidelines and frameworks for implementing customer - focused marketing strategies at every step of the customer journey. By ensuring that the customer remains the key focus companies can identify areas in need of improvement and implement relevant steps throughout the value chain to transform their business. A unique blend of strategy and best practice 100 Practical Ways to Improve Customer Experience has a particular focus on multi - channel industries such as retail FMCG travel financial services leisure food and beverage and automotive. These industries are all facing major disruption from trendsetting brands such as Uber Air Bn B and Amazon and as such now face more pressure than ever to adopt new practices and remain relevant in a continually competitive marketplace. Featuring case studies packed full of practical examples this book is a unique and valuable resource for both senior industry professionals looking to transform their business and MB a students. Online resources include a best practice checklist to optimize mobile apps.
Title: 100 Practical Ways To Improve Customer Experience Achieve End - To - End Customer Engagement In A Multichannel World
Author(s): Mcdonald Malcolm
Publisher: Kogan Page Ltd
Barcode: 9780749482671
Pages: 304 Pages
Publication Date: 8/28/2018
Category: Sales & Marketing
