Adamou Betty
Adamou Betty - Games And Gamification In Market Research Increasing Consumer Engagement In Research For Business Success - Paperback
Adamou Betty - Games And Gamification In Market Research Increasing Consumer Engagement In Research For Business Success - Paperback
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Binding: Paperback
Description: Create intrinsic engagement in the research sphere through gamification; exploit existing and emerging technologies and glean better - quality untapped data that cannot be obtained through traditional surveying methods.
Title: Games And Gamification In Market Research Increasing Consumer Engagement In Research For Business Success
Author(s): Adamou Betty
Publisher: Kogan Page Ltd
Barcode: 9780749483357
Pages: 360 Pages
Publication Date: 11/27/2018
Category: Market Research
Description: Create intrinsic engagement in the research sphere through gamification; exploit existing and emerging technologies and glean better - quality untapped data that cannot be obtained through traditional surveying methods.
Title: Games And Gamification In Market Research Increasing Consumer Engagement In Research For Business Success
Author(s): Adamou Betty
Publisher: Kogan Page Ltd
Barcode: 9780749483357
Pages: 360 Pages
Publication Date: 11/27/2018
Category: Market Research
