Geva Ilan
Geva Ilan - Global Brand Management A Guide To Developing Building & Managing An International Brand - Paperback
Geva Ilan - Global Brand Management A Guide To Developing Building & Managing An International Brand - Paperback
Books
Regular price
$59.94 USD
Regular price
Sale price
$59.94 USD
Unit price
per
Shipping calculated at checkout.
Couldn't load pickup availability
Binding: Paperback
Description: Hone your understanding of international brand management with this textbook showcasing why it's critical for all brands to develop elasticity and adapt to different territories audiences and contexts.
Title: Global Brand Management A Guide To Developing Building & Managing An International Brand
Author(s): Geva Ilan
Publisher: Kogan Page Ltd
Barcode: 9780749483609
Pages: 328 Pages
Publication Date: 11/26/2019
Category: Sales & Marketing
Description: Hone your understanding of international brand management with this textbook showcasing why it's critical for all brands to develop elasticity and adapt to different territories audiences and contexts.
Title: Global Brand Management A Guide To Developing Building & Managing An International Brand
Author(s): Geva Ilan
Publisher: Kogan Page Ltd
Barcode: 9780749483609
Pages: 328 Pages
Publication Date: 11/26/2019
Category: Sales & Marketing
