Ballantyne David - Relationship Marketing - Paperback

Binding: Paperback
Description: Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long - term profitable relationships with targeted customers. Offering a cutting edge vision of relationship marketing Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up - to - date case materials and examples of best practice the book covers all the stakeholder markets - employees suppliers influencers customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop integrate and implement the various strands of a successful relationship strategy.
Title: Relationship Marketing
Author(s): Ballantyne David
Publisher: Taylor & Francis Ltd
Barcode: 9780750648394
Pages: 264 Pages
Publication Date: 10/30/2002
Category: Sales & Marketing