Guaracino Jeff
Guaracino Jeff - Gay And Lesbian Tourism - Paperback
Guaracino Jeff - Gay And Lesbian Tourism - Paperback
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Binding: Paperback
Description: This unique introductory resource provides a broad foundation of knowledge on the gay and lesbian market segment. Topics and themes are illustrated by interviewing the top professionals in gay travel and gay media who share their experience tips for success and future predictions. Packed with best case examples and practices of existing gay tourism initiatives and campaigns this engaging text provides analysis and context that addresses some of the burning questions in this area including the potential negative consumer and stakeholder reaction and strategies to educate the local hospitality community.
Title: Gay And Lesbian Tourism
Author(s): Guaracino Jeff
Publisher: Taylor & Francis Ltd
Barcode: 9780750682329
Pages: 204 Pages
Publication Date: 11/1/2007
Category: Tourism Industry
Description: This unique introductory resource provides a broad foundation of knowledge on the gay and lesbian market segment. Topics and themes are illustrated by interviewing the top professionals in gay travel and gay media who share their experience tips for success and future predictions. Packed with best case examples and practices of existing gay tourism initiatives and campaigns this engaging text provides analysis and context that addresses some of the burning questions in this area including the potential negative consumer and stakeholder reaction and strategies to educate the local hospitality community.
Title: Gay And Lesbian Tourism
Author(s): Guaracino Jeff
Publisher: Taylor & Francis Ltd
Barcode: 9780750682329
Pages: 204 Pages
Publication Date: 11/1/2007
Category: Tourism Industry
