Semetko Holli A. - On Message Communicating The Campaign - Paperback

Binding: Paperback
Description: To what extent are the techniques ofcampaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns. They set the context of election campaigning in Britain and the methodology used to undertand media effects review party strategies and resulting media coverage and draw together evidence of the impact of the 1997 British General Election campaign analyzing how far television and the press media influenced the public's civic engagement agenda priorities and party preferences.
Title: On Message Communicating The Campaign
Author(s): Semetko Holli A.
Publisher: Sage Publications Inc
Barcode: 9780761960744
Pages: 224 Pages
Publication Date: 5/26/1999
Category: Elections & Referenda